Strategic Content Planning

Purposeful page mapping that serves as a beacon to guide your content creation, enhance your SEO efforts, and improve user experience for your visitors.

Specs

This package contains the following specs:

• Mapping and advice on building and structuring content for up to 10 top-level navigation pages, which typically include:

  • Home

    • We’ll cover

      • Hero messaging or rah-rah, look-how-great-we-are-and-why-you-should-care copy

  • About Us

    • We’ll cover

      • Who We Are

      • Where We Came From

      • When We Got Started

      • What We Do

      • How We Do It

      • Why We Do It (mission, vision, values)

      • Why You Should Care (value proposition, e.g., benefits to your customers)

  • Processes

    • We’ll cover

      • Step-by-step expansion on How We Do It

  • Capabilities

    • We’ll cover

      • Skills-based expansion on What We Do

  • Applications

    • We’ll cover

      • Uses for your products/services

  • Products

    • We’ll cover

      • Offerings and individual subpage product descriptions

  • Services

    • We’ll cover

      • Offerings and individual subpage service descriptions

  • Careers

  • News

  • Blog/Knowledge Base

    • We’ll cover

      • The value of diving deeply into producing informational, educational, inspiring, or entertaining content beyond cornerstone top-level pages

  • Contact Us

• A summary written report of our communications and my advice

• Further SEO advice for keywords selection, document structure, links, and narrative flow

• 1 client-side subject matter expert (SME) who will provide facts and answer questions either in a live interview or through electronic communication

• 1 client-side point-of-contact, who will typically be the decision-maker/owner of this work product and may be (but is not required to be) the same person as the SME

• Work-for-hire rights, meaning after you pay for this work product, you are considered to be the author/publisher and may do anything with it that you like, with one express grant: After accounting for any restrictions on confidential information that may be in force, you grant me the right to refer to this content plan in my portfolio.